What is a cookie?
Cookies are small text files that are downloaded to your device when you visit a website. When you return the cookies are sent back to the website that originated them or another site that recognizes them. Cookies are useful because they allow a website to recognize a user's device. They have different purposes such as, for example, allow you to navigate between pages efficiently, remembering your favorite sites and, in general, improve the browsing experience. They also help to ensure that the advertising content displayed online are more targeted to the user and to his interests.
Depending on the function and purpose of use, cookies can be divided into four categories: cookies essential (strictly necessary), performance cookie, cookie functionality and targeting cookies.
allow you to move around a website and to use its features. Without these cookies, the required services can not be provided. One example is storing the actions (eg. Text input) to return to previous pages within the same session.
The performance cookie
collect information on the use of a website by visitors, such as the most visited pages and any display of error messages of the site.
These cookies do not collect information that can lead to profiling of visitors. Any information obtained are aggregated (ie anonymous) and used only to improve the functioning of the site.
The funzionality cookie
allow the site to remember the user's choice (as its name, its language and geographical region in which it is located) and provide advanced features and more personalized. For example, a website may be able to provide tax information locally using a cookie for storing the province in which the user is located at that moment. The cookie functionality can also be used to provide certain services requested by the user, such as playing a video. The information collected by these cookies can be made anonymous and do not track your browsing activity on other websites.
The targeting cookie
are used to provide more targeted advertising content to the user and to his interests. Also allow you to limit the number of appearances of an advertisement and determine both the effectiveness of an advertising campaign. Remember if a user visited a website or not, sharing this information with other organizations (eg. Advertisers). The targeting or advertising cookies are often connected to site functions provided by other organizations.